Privacy Policy
Effective Date: January 1, 2026
Operator: Rift & River Entertainment LLC ("we," "us," "our")
Website: thelesserlight.com ("Site")
1. Information We Collect
- Contact Information: Name and email when you sign up for the mailing list or submit a form.
- Transactional Information: When you purchase merch, payment details are processed securely by our commerce partners (e.g., Shopify, Printful, Printify). We do not store credit-card numbers.
- Technical Data: IP address, browser type, and usage stats collected through cookies and analytics tools.
- Social Integrations: Embedded players (Spotify, Apple Music, YouTube, etc.) may collect their own data per their policies.
2. How We Use It
- To send band updates, event announcements, and exclusive content.
- To fulfill orders and respond to inquiries.
- To analyze traffic and improve site performance.
3. Sharing and Disclosure
We do not sell or rent personal information. We share limited data only with service providers necessary to operate this site and deliver email or orders.
4. Cookies
This site uses cookies for basic functionality and analytics. You can disable cookies in your browser settings.
5. Security
We follow industry-standard practices to protect data. However, no method of transmission is 100% secure.
6. Your Rights
You may request to access, update, or delete your information by emailing privacy@thelesserlight.com.
7. Changes
We may update this policy periodically. Updates will appear on this page with a new "Effective Date."